We recently partnered with Club Orange to produce their Are You For Real? campaign, starring the brilliantly deadpan Garren Noonan. Built around a series of sharp, surreal scenarios, the concept plays with that fine line between believable and absurd. Garren’s performance anchored every moment, delivering the kind of straight-faced comedy that makes the chaos around him land even harder.

The shoot was centred around a purpose-built studio set, developed in close collaboration with our production designer, DOP, gaffers and prop team. Every element was designed to support the humour while giving us flexibility across multiple setups. Shooting in studio gave us full creative control over lighting, framing and tone.

To elevate the scale, we augmented the physical build with VFX set extensions, expanding the world beyond the studio walls. The goal was seamless integration — enhancing the environment without pulling focus from the performance. The result is a tightly crafted campaign that blends practical craft and digital enhancement to create a world that feels bigger than it really was.

Commercial

Wicklow Wolf

Airbnb Icons: The Colosseum

Club Orange - Are You For Real?